SDGs in Action: How Do You Rate the Peach Boy?
Stop self limiting & push past your comfort zone: OJT in China
SDGs in Action: BranCo!
Hakuhodo, Sumitomo start semi-essential goods sharing service test
SDGs in Action: Para Ping Pong Table
SDGs in Action: Red Restaurants List
SDGs in Action: Creative Volunteers for the United Nations
Hot news from CES 2020 Part 2: Days 2–4
Hakuhodo launches expanded Vietnam agency
Hakuhodo begins operation of Hakuhodo Digital Vietnam
Hot news from CES 2020 Part 1: Day 1
Hakuhodo DY Holdings enters into technology partnership with STRATACACHE
SDGs in Action: Locomo Challenge
New Year 2020: Message from President Masayuki Mizushima
Hakuhodo Group agencies win at Southeast Asia Agency of the Year
Chinese consumers more willing to embrace ‘young’ products
Popular Articles from News and Insights in 2019
Hakuhodo to launch UNIVERSITY of CREATIVITY in spring 2020
Eight weeks of gainful study, great times: OJT at Hakuhodo HQ
Life Enyouthiasts: China’s Youthified Sei-katsu-sha
Co-CEOs Usher in a New Era of Innovation at Hakuhodo Kettle
9th Japan Creative Agency of the Year for Hakuhodo Group company
Harnessing eclectic viewpoints to generate creativity
My Creative Hack 10: Experience and share!
My Creative Hack 9: Activating creative thinking in planning
The Stop Line of Love creators on the Spikes Grand Prix winner
An Unimagined Way born of ad skills: Restaurant of Mistaken Orders
Hakuhodo invests in Thai digital agency Winter Egency
AI analysis of shopping behavior in the Vietnamese shopfront
Hakuhodo Network Indonesia wins Network Agency of the Year
Forum report: Advent of the Sei-katsu-sha Interface Market
Masahiro Kawatei speaks about the SDGs at the United Nations
Hakuhodo Seminar at Spikes Asia 2019
Eight weeks learning from the best: OJT at Hakuhodo Tokyo HQ
My Creative Hack 8: Taking inspiration from movies
quantum joins the Global Startup Studio Network
Sei-katsu-sha insight and Hakuhodo’s creativity
Hakuhodo DY Group wins 2 Sliver at 2019 Clio Awards
Hakuhodo Group wins two Grand Prix at Spikes Asia 2019
An Unimagined Way born of indignation-spurred action: SEEDATA
HILL ASEAN Vietnam Team holds ASEAN Sei-katsu-sha Forum 2019
Hakuhodo Kettle welcomes new President and Co-CEO
Hakuhodo Group wins Grand Prix at AD STARS 2019
An Unimagined Way from a new use: MR Museum in Kyoto 2
An Unimagined Way from a new use: MR Museum in Kyoto 1
Hakuhodo Group to send four jury members to Spikes Asia 2019
Hakuhodo taps into human emotions with a restaurant list
My Creative Hack 7: Harnessing the Chaos of Creativity
SoftBank, Hakuhodo and Arm jointly establish INCUDATA
An Unimagined Way born of musing about music: Lyric Speaker
Hakuhodo Group picks up 5 Pencils at D&AD Awards 2019
Unimagined Ways begin with a problem: From the Other Side
Why awards shows need to rethink their juries
My Creative Hack 6: Getting the best out of creative through brand immersion
Hakuhodo’s HILL ASEAN Shares How ASEAN Lives Evolve as Technology Gets Smarter
Unimagined Ways are born of a creator’s passion: SOUND HUG
Whose work is it? Brilliant ideas that cross disciplines
Unimagined Ways offer new options for the future: COGY
Winning Gold at the Young Lions: The inside story
Are human beings pathetic, loveable, or both?
Cannes Lions Seminar 2019: Let’s Talk About Humans
My Creative Hack 5: Creating personas—not brands
Media Innovation Survey: Japan vs. China 2
Media Innovation Survey: Japan vs. China 1
How technology plus creativity is transforming shopping
Cooperate? What’s Next for Agencies and Consulting Firms?
Media Innovation Survey: Japan vs. Thailand 2
Hakuhodo: Shaping the future with creativity
Hakuhodo revamps its visual identity
Hakuhodo DY Group companies wins 7 Lions at Cannes Lions 2019
Media Innovation Survey: Japan vs. Thailand 1
The Future is Expandable
TBWA\HAKUHODO wins Grand, 2 Gold and 2 Silver at Clio Sports
quantum: A startup studio where staff themselves become founders and provide new value to society
The Red Restaurants List: Local food simply too good to lose
Cannes Lions 2019: Hakuhodo Group to provide 4 judges
My Creative Hack 4: Social media word trends and mashups
Hakuhodo Group wins 1 Gold and 2 Bronze at The One Show 2019
My Creative Hack 3: A brainstorming game for fresh ideas
Hakuhodo Group awarded 3 Best of Discipline at ADC Awards
Hakuhodo and GIMC ink strategic partnership agreement
Devi Attamimi on her new role as Hill Asean’s institute director
Devi Attamimi appointed new Institute Director of HILL ASEAN
My Creative Hack 2: Manga drawing thinking
Hakuhodo Mama Univ.: Work-parenting balance workshop report
Yang Yeo, APAC “Creative Kaiju” interview at ADFEST 2019
Hakuhodo seminar at ADFEST 2019: Viva Commercial Films!!!!!
Hakuhodo Group wins 1 Lotus Roots, 7 Gold, 10 Silver and 9 Bronze at ADFEST 2019
kyu acquires shares in Turkish innovation platform ATÖLYE
Data-driven marketing overseas: Adapt to succeed
Hakuhodo Group to send three jury members to ADFEST 2019
My Creative Hack 1: Taking and sharing memos
Winning data-driven marketing for Chinese sei-katsu-sha 2
Winning data-driven marketing for Chinese sei-katsu-sha 1
Hakuhodo DY Holdings announcement concerning changes to representative directors and directors
What is Sei-katsu-sha Data-Driven Marketing?
Hakuhodo joins NYC Media Lab
Craftar: Creating the future of animation here and now
Finding new energy and goals: OJT in Vietnam
ASEAN Sei-katsu-sha Forum held in Bangkok
Universal language is not English, but insight: OJT in Malaysia
Enjoying the feeling of being out of place: OJT in Indonesia
Symposium report: Tackling the SDGs with Design Thinking
Hakuhodo join forces with Unlimited Group and Serviceplan Group
Hakuhodo Career Woman Lab meets SHE (2)
Hakuhodo Career Woman Lab meets SHE (1)
2019 New Year message from President & CEO Mizushima
Hakuhodo Group wins 3 Gold at Campaign’s Agency of the Year Awards
Ars Electronica Festival 2018: Error―The Art of Imperfection
Shù-zì-lì: China’s new high-tech lifestyle trend
Japanese Children: 20 Years of Change 2: “Freemium Natives”
Japanese Children: 20 Years of Change 1: Children today
Hakuhodo and Ars Electronica’s Art Thinking Program
An advertising agency growing rice?!: Hakuho Rice
Hakuhodo Group teams up with ICMG on a Growth & Open Innovation Program
Unwrapping people & sei-katsu-sha: OJT at Tokyo HQ
Popular Articles from News and Insights in 2018
Tomoya Suzuki redefines the road map on branded entertainment
Hakuhodo Mama Univ.: Support for balancing childcare & work
Mitsuaki Imura on “Sakeru Gummy” and his career
Tokyo Global Gateway: Spurring joy and success in English
The future of money 2: The birth of sei-katsu-sha currencies
The future of money 1: Money in Japan today
Kimura says collaboration, focused teamwork create innovation
Changemakers share their vision at Spikes Asia
Hakuhodo DY Group aims for complete data security
Hakuhodo’s Mikami sees ad agencies as future innovation partners
SDGs Corporate Program: Supporting firms that adopt the SDGs
Hakuhodo & Hakuhodo DYMP Groups bag 24 awards at Spikes Asia
Rei Inamoto & Ayami Nakao on portents for Japanese brands
Eri Makihara: Helping works of the deaf to be seen and heard
Keeping one step ahead: Maiko Ota of Hakuhodo Creative Vox
Hakuhodo Group wins Grand Prix at AD STARS 2018
Jin Saito on “Obsession for Smoothness” and Lyric Speaker
Hakuhodo acquires shares in BCI and eNAV in the Philippines
Spikes Asia: Three judges selected from Hakuhodo DY Group
Hakuhodo launches Hakuhodo Blockchain Initiative
Hakuhodo Kettle, others establish TRAIN TRAIN TRAIN in Shibuya
All about Sei-katsu-sha Data-Driven Marketing
Sleeping beauty Hakuhodo Malaysia awakens
Summer Seminar 2018 Japanese Families: 30 Years of Change 2
Summer Seminar 2018 Japanese Families: 30 Years of Change 1
2018 FIFA World Cup: Data diving unearths new discoveries
Hakuhodo Malaysia named Agency of the Year at Kancil Awards
Philippines Young Lions pair report on the Cannes experience
Why Japan might be the most innovative place in the world
Usagi Ishii on the big keywords at Cannes Lions 2018
Extreme Stimulation: Hakuhodo’s seminar at Cannes Lions 2018
On being a Creative Kaiju: A chat with Yang Yeo of Hakuhodo
Family survey: Family and spousal values
Information attracting: A new behavior among smartphone natives
Yang Yeo becomes Hakuhodo’s first Cannes Lions jury president
Saya the Virtual Human Project opens new creative frontiers
Hakuhodo DY Group companies awarded 11 Lions at Cannes Lions 2018
CES ASIA 2018 Report: Transformations in China
Family survey: Spousal division of housework and childcare
Hakuhodo Group awarded Best of Discipline at ADC Awards
Hakuhodo Group wins 10 awards at The One Show
Family survey: Spousal power relationships
Advertising Week Asia 2018 seminar: What is ad creation?
Crossing borders: Kentaro Kimura & Yang Yeo, APAC Co-CCOs
Report from the inaugural Tokyo Innovators Summit TOKYO
Hakuhodo Group collects 6 prizes at New York Festivals 2018
Hakuhodo DY Group to provide five Cannes Lions judges again this year
Hakuhodo DY Holdings creates Data Exchange Platform Development Division for the secure utilization of various data in society
Promoting the SDGs with signs with an extra message
CEO’s talk: Masayuki Mizushima meets Toshihiro Yamamoto
The Hakuhodo DY Group Social Action Book 2017
Hakuhodo and Ars Electronica to host the first Future Innovators Summit TOKYO
Sei-katsu-sha Forum in Vietnam: Gender Equality at Home
Newly incorporated: Hakuhodo Marketing Systems
Fundraising event held for the Sound-Free Concert
Hakuhodo seminar at ADFEST 2018: Pechat
Hakuhodo seminar at ADFEST 2018: Gravity Cat
Cogy: Bringing greater choice to wheelchair users
Making music accessible with a “sound-free concert”
Sei-katsu-sha Forum in Malaysia: Gender Equality at Home
Report from SXSW 2018: The importance of “white space” that stimulates people
Project FUTURE: Teaching marketing skills and team building
kyu acquires U.S. digital marketing agency Kepler Group
Hakuhodo enters the Philippines via creative hotshop IdeasXMachina
The truth about working women: Website use by type of career woman
Hakuhodo Group awarded 5 Grande Lotuses at ADFEST 2018
Don’t let writing scare you!
The truth about working women: Website use overall
Tap Project Japan: Applying creativity to a global challenge
Hakuhodo Marketing Executive: Should managers practice design thinking?
Hakuhodo invents Pacoo, a fork that makes veggies more fun
Hakuhodo develops Shake Sync™ with Osaka U. and Zero By Zero
Movies aren’t just for watching: What the movie experience means today
ADFEST 2018 to feature 4 jurors from Hakuhodo Group
Chinese New Year goes digital
Hakuhodo to host “Caress Your Brain” booth at SXSW 2018
Glimmerings: The sei-katsu-sha experience in the digital age
Hakuhodo Marketing Executive: Have we lost sight of the goal of innovation?
The new Chinese middle class: Enjoying the finer things
Hakuhodo acquires Vietnamese IMC group Square Communications
80% of ASEAN couples share household chores
Hakuhodo Marketing Executive: Have the established companies lost their passion for new creation?
The impact of smart speakers on the media landscape
Web content as private tutor
2018 New Year message from President & CEO Mizushima
The truth about working women: Tastes in ice cream
Not looking for answers
Enjoying the finer things: New cultural consumption in China
Creating new experiences: Lessons from Sid Lee (Part 2)
Creating new experiences: Lessons from Sid Lee (Part 1)
Agency of the Year Awards Prizes for Hakuhodo in Indonesia
The art of crafting a transformational speech
Sei-katsu-sha Forum: Gender Equality at Home
Hakuhodo Indonesia named Indonesia’s Ad Agency of the Year
Brand Tamago: Nikiniki cinnamon rice cakes
TBWA\HAKUHODO, Hakuhodo win at 2017 Agency of the Year Awards
One-stop innovation with the Connecting Dots Action Program
The truth about working women: Tastes in beverages
The data creativity dialog: Kickoff discussion
Offline conversion and digital ads
Japan Inc. goes global with advanced data marketing
Interview with TEKO, a team leveraging creative ideas for growth
Hakuhodo consulting unit dreams of changing the big agency model
Year-end insights from HILL boss Shuzo Ishidera
An interview with hot young creative Yuta Okuyama
Hakuhodo Group wins 20 prizes at London International Awards 2017
Hakuhodo and MKI partner up in the digital transformation field
Customer-centrism and the brand experience
Spikes Asia 2017 seminar: Do Data Different
Hakuhodo wins a Clio Grand and 2 Gold at the 2017 Clio Entertainment Awards
Three Hakuhodo specialists on Spikes Asia 2017
Devising new forms of fun and learning with Placeholder
The rise of a sei-katsu-sha driven society in China
UN Assistant Secretary-General visits to discuss the SDGs
The truth about working women: The 7 types, Sunday, 10 p.m.
Interview with Sanshiro Shimada, Spikes Asia Media Jury member
Interview with Tatsuro Miura, Spikes Asia Outdoor & Radio Jury member
Interview with Kazoo Sato, Spikes Asia Music Jury President
Team AIM (Audience Integrated Marketing) formed
Envisioning the future according to SYPartners: A training report
Hakuhodo DY Holdings adopts DataRobot’s AI platform
Hakuhodo Group wins Grand Prix at Spikes Asia 2017
New TEKO project team brings creativity to business growth
The truth about working women: 7 types of career women
Bike-sharing brands need better differentiation
Technology versus ‘ideaology’
Hakuhodo wins Film Grand Prix at AD STARS 2017
The truth about working women: Love and marriage
3 Hakuhodo DY Group people to sit on Spikes Asia 2017 juries
TAP PROJECT JAPAN: Road to Water event underway in Tokyo
Olympic curler Ayumi Ogasawara on her remarkable career
The truth about working women: Career women and social media
Cannes Lions, Vol. 3 The power of appetite creativity
Agencies vs. Consultancies seminar at Advertising Week Asia
Cannes Lions, Vol. 2 What it takes to win at Cannes: Five jurors’ views
Talk with Balmuda CEO Gen Terao at Advertising Week Asia
Hakuhodo Group wins 16 Lions at Cannes Lions 2017
Nippon Tokotoko / ◯—◯
CES Asia 2017 showcases China as a global tech giant
Q&A: Local versus global brands in Japan
Is there really nothing more people want?
Creating UX-centered services with sei-katsu-sha insight
How female millennials drive photogenic consumption in Japan
Nippon Tokotoko / Tatara 3 – The Path to Miracles
Hakuhodo awarded 2 Grand Prizes at New York Festivals 2017
Hakuhodo picks up 3 Pencils at D&AD Awards 2017
Hakuhodo Group awarded 1 Gold and 2 Bronze at ADC Annual Awards
Hakuhodo Group collects 7 awards at The One Show
Live Jacket, the revolutionary wearable music device
Exploring the secret to innovation with Kaospilot
The new table tennis tracking system from Data Stadium
The truth about working women: Theory of the Generations
Why a Japanese startup consultant is opening in the US
Youth in Vietnam: “Curator” 1980s and “Convergenator” 1990s
Nippon Tokotoko / Tatara 2 – Going All The Way
Hakuhodo DY Group to provide Five Cannes Lions judges
Nippon Tokotoko / Tatara 1 – Let’s Dive Deeper
Mother Tongue Creativity: Hakuhodo seminar at ADFEST 2017
Report from SXSW 2017: The possibilities of technology
Hakuhodo gives APAC network injection of creative firepower
The truth about working women: The demise of the OL
Four Hakuhodo DY Group ADFEST judges talk about Asia today
Hong pa rental rooms: Hot new fun spots for young Chinese
The browning of the Japanese diet
Hakuhodo Group bags a Grande Lotus at ADFEST 2017
Mikke: Bringing Japanese educational content to the world
Can agencies really produce meaningful product design?
What counts these days: Per capita creativity
Smartphone ownership and e-commerce usage in 14 Asian cities
Four Hakuhodo DY Group people to sit on ADFEST juries
The rise of wang hong (net celebrity) marketing in China
Yoshihiko Kato on new ways to utilize data in the sports biz
Chance encounters in the smartphone age
Sei-katsu-sha Forum: ASEAN MILLENNIALS: One Size Fits All?
Regional destinations to see in Japan in 2017
Interview with Prof. Mohan Sawhney on the future CMO
Changes to Hakuhodo DY Group company representative directors
Hakuhodo acquires Integrated Communications Group
Nippon Tokotoko / No-Slip Sand
Pro pitcher Tsuyoshi Wada on baseball and donating vaccines
Analyst Kei Kanazawa on using data to make sports more fun
Global marketing today: The view from Kyoto
Nippon Tokotoko / The Farthest Town from Tokyo
Hakuhodo hosts session at World Marketing Summit Japan
The planner working to bring Japan Inc up to speed with LGBT consumers
kyu acquires a stake in Canadian consulting firm BEWork
Hakuhodo Indonesia awarded two Agency of the Year crowns
Types of global tourists encountered in Japan in 2016
Yohei Harada on developing “pampered generation” members
Title Energy: A new energy transforming Chinese consumption
Trump victory: Are Americans the only ones turning inward?
TBWA\HAKUHODO wins 7th straight Agency of the Year gong
Interview with product innovator Naoki Ono of monom
Report from Ars Electronica’s People Thinking Lab
Family birthdays: Now the biggest celebration in Japan
Report from Ars Electronica’s Future Innovators Summit
Report from Ars Electronica Festival
Hakuhodo partners with digital product studio Reaktor Japan
Nippon Tokotoko / Japan’s Richest…?
Asako Okuno on Asian creativity as seen at Spikes Asia
Relation-driven consumption and new contemporary adults
Interview with female Seven Summits climber Marin Minamiya
Tetsuya Waida on Asian marketing transformations seen at Spikes Asia
Haruko Minagawa on a surprising Spikes Asia seminar
Hironori Iwasaki on the power of prototyping at Spikes Asia
Incorporating diversity to solve social issues in Japan and beyond
Report on owned media panel discussion at Ad:tech Tokyo
Hakuhodo Group wins Clio Awards Gold and Silver trophies
Six jury members on the keys to winning at this year’s Spikes
Hakuhodo Group wins Grand Prix at Spikes Asia 2016
Tell me what you watch and I’ll tell you what you are
Akiyo Noguchi explains 2020 Olympic event sports climbing
Tomoki Harada reports from AD STARS in Korea
Usagi Ishii on the big keywords at Cannes
Hakuhodo Group wins AD STARS Grand Prix, New Stars Gold
HILL ASEAN: Car Drawing Survey
Lowering of voting age returns young Japanese to social spotlight for first time in years
Open Camp ideation experience program held for students
Six Hakuhodo DY Group staff to sit on Spikes Asia juries
Interview with Social Creative Cross developer Eiji Yamada
Tap Water Adventure held with Japan Committee for UNICEF
Hakuhodo DY Group makes its voice heard at Cannes
Cannes Lions 2016 Vol. 2 Live from Cannes! Seminar by Masaru Kitakaze, Senior Corporate Officer at Hakuhodo
Hakuhodo and Ars Electronica hold community creation forum
The year’s trends as seen by Hakuhodo DY Group judges
Will the generation of 18-year-old voters change Japan?
Brain Drool photo exhibition
Hakuhodo’s contribution to revitalizing local communities
Hakuhodo’s Masaru Kitakaze to go Live From Cannes!
Creative Japan: What the world knows, but brands fail to see
Hakuhodo Sei-katsu-sha Academy speaks at HR conference
Possibilities of the Shoppers Cascade™ model 2
Hakuhodo Group awarded 9 Pencils at D&AD Awards 2016
Possibilities of the Shoppers Cascade™ model 1
HILL ASEAN: ASEAN Time is Rubber Time!?
Hakuhodo DY staff to sit on 4 juries at Cannes Lions
Hakuhodo Group brings 15 awards home from 2016 One Show
Global HABIT Report 2016
Favorite sports/sports events in 15 Asian cities
Hakuhodo Group awarded 3 Grande Lotuses at ADFEST 2016
monom develops Pechat button to enable teddies to “talk”
Suda Lab develops Dig-Log to gamify snow shoveling
Asians’ image of products made in various countries
Global design & innovation firm IDEO to join kyu
Media service utilizing outdoor behavoiral data launched
Hakuhodo Technology Business Center invests in Globis Fund V
TBWA\HAKUHODO wins Agency of the Year for 6th straight year
Hakuhodo Technology Business Center established
“Un-Framing Consumption” alters consumption in China
ASEAN Sei-katsu-sha Forum The ASEAN middle class
Hakuhodo, DAC work on conversation engine-based business
Hakuhodo Group snags 5 Gold at Spikes Asia 2015
Hakuhodo Group cleans up at AD STARS 2015
Hakuhodo Indonesia crowned Best of the Best
Hakuhodo helps Myanmar develop its first advertising course
Hakuhodo DY Group wins 12 Lions at Cannes Lions 2015
Hakuhodo DY Holdings acquires Canada’s Sid Lee International
Hakuhodo partners University of Tokyo Graduate Program
WHERE ART and SCIENCE FALL IN LOVE Laboratory opens
Shopping styles of middle-class women in 7 ASEAN cities
Hakuhodo DY Holdings acquires US agency Digital Kitchen
Hakuhodo Group draws 9 Pencils at D&AD Awards
Vision-Graphics for Apps powered by Metaps launched
Hakuhodo Group wins 2 Gold, 13 other awards at The One Show
Hakuhodo Group wins ADC Gold, Silver & ADC Tomorrow Award
Hakuhodo establishes Hakuhodo International China
Attitudes to travel to Japan among people in 14 Asian cities
Hakuhodo nets Gold and Silver at APAC Effie Awards 2015
ASEAN women shoppers: Similar types, different markets
Global HABIT Report 2015
Hakuhodo Group awarded 2 Grande Lotuses at ADFEST 2015
SIX Inc. wins Best Bootstrap Company at SXSW Accelerator
CyberGO O2O solution for Chinese visitors to Japan launched
Japanese food (Washoku), sake, green tea in 14 Asian cities
Hakuhodo acquires Ashton Consulting
Global HABIT Report 2014
Content market growing in Asia
Youth oriented 50s in Japan and Asia
Seven global clusters: Asian perspectives
Image of Japanese and Korean products in 18 cities worldwide
Durable goods penetration: Post-2000 Asia’s first decade
Durable goods penetration in Asia from 2000-2010
Concern for the environment in 15 cities in emerging markets
Analyzing Asia’s 20-somethings
Asian women: New lives, new aspirations
Key findings from Global HABIT 2007
Key findings from Global HABIT 2006
Net enthusiasts in Asia reach for a new lifestyle
A closer look at emerging markets and magazines
Key findings from Global HABIT 2005
Key findings from Global HABIT 2004
Asian values? Yes. Different values? Yes.
Key findings from Global HABIT 2003: Chinese aged 20–39
Insights into the hearts and minds of Chinese Sei-katsu-sha
Hakuhodo develops Global HABIT Brand Navigator
Global HABIT 2002: Global 7 lifestyles
Global HABIT 2002: Asians overcoming economic crisis
Pre-elders: Hakuhodo targeting China’s mature adults
A deeper look at Asian youth
How Japanese is Asia, how Asian is Japan?
Asian Women, their lives, their dreams
Asian businesspersons: Beyond national markets
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