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Tokyo—May 15, 2019—Hakuhodo Inc., Japan’s second largest advertising company, is pleased to announce that Hakuhodo Group companies have won 3 Best of Discipline, 9 Gold, 1 Silver and 1 Bronze at ADC 98th Annual Awards. TBWA\HAKUHODO was also named Agency of the Year, winning 8 Gold in 4 categories.

Presented by the Art Directors Club, which was founded in New York, USA, in 1920, the ADC Annual Awards judge advertising and design by the same standards as fine art. They are the world’s longest-running awards for advertising.

Awards won

Title: Pride Jersey
Advertiser: AIG Japan Holdings
Agency: TBWA\HAKUHODO

Best of Product Design
●Product Design: Design for Good / Product Design

Best of Brand / Communication Design
●Brand / Communication Design: Promotional / Apparel

Best of Fashion Design
●Fashion Design: Traditional / Sportswear / Activewear

Gold x 8
●Product Design: Design for Good / Product Design
●Product Design: Innovation / Product Design
●Product Design: Wildcard
●Brand / Communication Design: Promotional / Apparel
●Fashion Design: Traditional / Sportswear / Activewear
●Fashion Design: Design for Good / Fashion Design
●Advertising: Promotional Materials / Dimensional
●Advertising: Innovation / Promotional Materials

Silver
●Brand / Communication Design: Innovation / Brand / Communication Design

Title: Brain Drool 2016 Archive
Advertiser: HAKUHODO Inc.
Agency: Hakuhodo Inc., Hakuhodo Product’s Inc., Hakuhodo i-studio Inc.

Gold
●Interactive: Craft in Online / Mobile / Art Direction

Title: 720 Hours of Youth
Advertiser: Softbank Corp.
Agency: Hakuhodo Kettle Inc., Hakuhodo Inc.

Bronze
●Interactive: Craft in Online / Mobile / Content Strategy

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