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Tokyo—April 10, 2019—Hakuhodo Inc., Japan’s second largest advertising company, is pleased to announce that Hakuhodo Group companies have won 27 prizes (1 Lotus Roots*, 7 Gold, 10 Silver, 9 Bronze) at ADFEST 2019 held March 20–23 in Pattaya, Thailand.

ADFEST is one of the Asia-Pacific region’s premier advertising festivals. It drew 2,539 entries from around the Asia-Pacific region this year. Awards were presented in 20 categories.

* The Lotus Roots category judges work rooted in the traditional cultures and insights of Asian countries

Awards won

Lotus Roots

●Lotus Roots
Advertiser: Takasaki City
Title: Red Restaurants List
Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc.

Gold

●Brand Experience & Engagement Lotus: Sponsorship & Brand Partnership
●Design Lotus: Product Design – Consumer Products
Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO
(Two Gold Awards)

●Brand Experience & Engagement Lotus: Use of Digital & Social Platforms
Advertiser: Y!mobile
Title: 720 HOURS OF YOUTH
Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc.

●Brand Experience & Engagement Lotus: Integrated Campaign Led by Brand Experience & Engagement
●Direct Lotus: Direct Campaign for Retention/Loyalty
●Direct Lotus: Best Integrated Direct Campaign
Advertiser: Takasaki City
Title: Red Restaurants List
Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc.
(Three Gold awards)

●Mobile Lotus: Use of Technology for Mobile
Advertiser: Panasonic
Title: Bird Hearing Test
Agency: Hakuhodo Inc.

Silver

●Design Lotus: Product Design – Innovative & Sustainable Design
Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO

●Design Lotus: Poster
Advertiser: Sushi Sei
Title: Flavourful Ocean – Salmon/Octopus
Agency: PT Hakuhodo Indonesia

●eCommerce Lotus: Food & Beverage
Advertiser: Vegibus Inc.
Title: VEGI-BUS
Agency：Hakuhodo Inc.

●Film Lotus: Finance ＆ Real Estate
Advertiser: American Family Life Assurance Company of Columbus
Title: Marathon With No Start Line
Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc.

●Film Craft Lotus: Script
Advertiser: jms
Title: [10 Sec. Drama] The Stop Line of Love Campaign
Agency: Hakuhodo Inc. / Hakuhodo Kettle Inc.

●Interactive Lotus: Digital Integrated Campaign – Cars, Other Vehicles, Accessories & Auto Services
●Interactive Lotus: Best Use of a Prototype Technology
Advertiser: NISSAN
Title: ProPILOT Park RYOKAN
Agency: TBWA\HAKUHODO
(Two Silver awards)

●Media Lotus: Best Use of Audio
Advertiser: Star Flyer Inc.
Title: Star Lullaby / Star Chorus
Agency: Hakuhodo Inc.

●Media Lotus: Best Integrated Media Campaign
Advertiser: Takasaki City
Title: Red Restaurants List
Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc.

●Outdoor Lotus: Digital Poster & Video
Advertiser: Society for Community Organization (SoCO)
Title: Subdivided Flat in a Lane
Agency: Hakuhodo Hong Kong Ltd.

Bronze

●Audio Lotus: Best Use of Radio/Audio Medium
Advertiser: Star Flyer Inc.
Title: Star Lullaby / Star Chorus
Agency: Hakuhodo Inc.

●Branded Entertainment Lotus: Best Use of User Generated Content
●Outdoor Lotus: Digital Poster & Video
Advertiser: Netflix
Title: Lick Away Bad Day
Agency: Wolf Bangkok
(Two Bronze awards)

●Branded Entertainment Lotus: Best Use of Talent
●Branded Entertainment Lotus: Best Use of Sports
Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO
(Two Bronze awards)

●Film Lotus: Food
Advertiser: UHA Mikakuto Co., Ltd.
Title: Sakeru Gummy vs. Looong Sakeru Gummy Campaign
Agency: Hakuhodo Inc.

●Film Craft Lotus: Costume Design
Advertiser: Central Department Store
Title: Shop Hard Work Harder
Agency: Wolf Bangkok

●Interactive Lotus: Use of Digital Technology
Advertiser: trippiece
Title: Deep Learning Japan
Agency: Hakuhodo Inc. / SIX Inc.

●Media Lotus: Best Use of Technology
Advertiser: Ezaki Glico Co., Ltd.
Title: Say Pocky for HAPPINESS PLAYLIST
Agency: Hakuhodo Inc.

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