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Tokyo—July 7, 2015—Hakuhodo Inc. (Minato-ku, Tokyo; Hirokazu Toda, President & CEO), Japan’s second largest advertising company, is pleased to announce that Hakuhodo DY Group companies won 12 Lions (1 Gold, 6 Silver and 5 Bronze) at Cannes Lions 2015, held in Cannes, France from June 21–27.

One of the world’s premier celebrations of advertising and creativity, Cannes Lions comprises three Festivals: (1) Cannes Lions International Festival of Creativity, which was held for the 62nd time in 2015, (2) Lions Health, which was introduced in 2014 as a global creative festival for the healthcare communications industry, and (3) Lions Innovation, which was launched this year as “a festival within the Festival” to celebrate innovative ideas and solutions that combine data, technology and creative. The three Cannes Lions Festivals together attracted a record 40,133 entries from around the world in 2015.

The award-winning works are as follows.

Cannes Lions International Festival of Creativity

Gold

• PR: Luxury Goods, Fashion & Beauty

Advertiser: Quicksilver Japan
Title: True Wetsuits
Agency: TBWA╲HAKUHODO INC.

Silver

• PR: Practices & Specialisms: Launch or Relaunch
• Design: Visual Language & Graphics: Promotional Item Design

Advertiser: Quicksilver Japan Co., Ltd.
Title: True Wetsuits
Agency: TBWA╲HAKUHODO INC.
(Two awards)

• Design: Design Crafts: Photography

Advertiser: Azuma Makoto Kaju Kenkyusho (AMKK)
Title: EXOBIOTANICA
Agency: SIX Inc.

• Design: Visual Language & Graphics: Posters

Advertiser: Suntory Holdings Limited
Title: Hibiki Japanese Harmony
Agency: Hakuhodo Inc.

• Branded Content & Entertainment: Branded Entertainment: Fiction: Online (15 Minutes or
  Under in Length)

Advertiser: Suntory Beverage & Food Ltd.
Title: Ninja High School Girl
Agencies: Hakuhodo Inc., Hakuhodo Kettle Inc., Hakuhodo DY Media Partners Inc.

Bronze

Cyber: Branded Tech: Tangible Tech (Incl. Digital Products, Utilities & Tools)

Advertiser: Tsukuba University’s Special Needs Schools
Title: Eye Play the Piano
Agency: Hakuhodo Kettle Inc.

• PR: Sectors: Luxury Goods, Fashion & Beauty
• PR: Practices & Specialisms: Research, Data Analytics & Insight Generation

Advertiser: Pola Inc.
Title: Call Her Name / B.A Red
Agency: Hakuhodo Inc.
(2 awards)

Lions Health

Bronze

• Health & Wellness: A: Consumer Products: Other Products

Advertiser: Kagome Cop., Ltd.
Title: Wearable Tomato
Agency: Hakuhodo Inc.

• Pharma: B: Communications to Non-Healthcare Professionals: Education & Services

Advertiser: Tsukuba University’s Special Needs Schools
Title: Eye Play the Piano
Agency: Hakuhodo Kettle Inc.

Lions Innovation

Silver

• Creative Data: Data Technology Enhanced Creative (Including Models/Tools/Platforms)

Advertiser: Mercedes-Benz Japan Co., Ltd.
Title: Crossword Targeting
Agencies: Hakuhodo Inc., Hakuhodo DY Media Partners Inc.

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