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Tokyo—September 7, 2015—Hakuhodo Inc. (Minato-ku, Tokyo; Hirokazu Toda, President & CEO), Japan’s second largest advertising company, has announced that Hakuhodo Group companies won 32 awards, including 3 Gold, 14 Silver and 15 Bronze at AD STARS 2015 in Busan, Korea. AD STARS, also known as Busan International Advertising Festival, was held for the eighth time this year from August 20–22.

At New Stars AD Competition, a creative challenge held during AD STARS for national teams comprised of creators aged 30 and under, a team of two young creators from the Hakuhodo Group took out the Bronze prize.

AD STARS is an international advertising festival held annually. Growing in prominence throughout Asia, the competition drew a record 17,698 entries in 18 categories from 67 countries and regions this year.

Awards won

AD STARS 2015

Gold

• Design: Product & Service

Advertiser: Quicksilver Japan
Title: True Wetsuits
Agency: TBWA╲HAKUHODO INC.

• Plus two other Gold awards in 2 categories

Silver

• Design: Product & Service

Advertiser: Kagome Cop., Ltd.
Title: Wearable Tomato
Agency: Hakuhodo Inc.

• Innovation: Product & Service

• Interactive: Interactive Craft

• Interactive: Other Interactive Works (Games/Branded)

• Interactive: Product & Service

Advertiser: Tsukuba University’s Special Needs Schools
Title: Eye Play the Piano
Agency: Hakuhodo Kettle Inc.

• Design: Communication Design

• Direct: Use of Direct Marketing

• Direct: Product & Service

• Outdoor: Product & Service

• Promotion: Use of Promotion & Activation

Advertiser: Quicksilver Japan
Title: True Wetsuits
Agency: TBWA╲HAKUHODO INC.

• Promotion: Product & Service

Advertiser: Nissan Motor Co., Ltd.
Title: THE XTREME DELIVERY
Agency: TBWA╲HAKUHODO INC.

• Plus 5 other Silver awards in 1 category

Bronze

• Branded Information Videos

• PR: Integrated Campaign Led by PR

Advertiser: Pola Inc.
Title: Call Her Name / B.A Red
Agency: Hakuhodo Inc., Hakuhodo Kettle Inc.

• Design: Product & Service

• PR: Product & Service

• Public Service Advertising: Education

Advertiser: Tsukuba University’s Special Needs Schools
Title: Eye Play the Piano
Agency: Hakuhodo Kettle Inc.

• Interactive: Interactive Craft

• Interactive: Product & Service

Advertiser: HUG Mart
Title: Talkable Vegetables
Agency: Hakuhodo Inc.

• Interactive: Interactive Craft

• Interactive: Other Interactive Works (Games/Branded)

Advertiser: Culture Convenience Club Co., Ltd.
Title: PANICOUPON
Agency: Hakuhodo Inc.

• Interactive: Interactive Craft

Advertiser: NTT Docomo, Inc.
Title: Connecting Live
Agency: Hakuhodo Inc

• Media: Use of Media

• Promotion: Use of Promotion & Activation

Advertiser: Nissan Motor Co., Ltd.
Title: THE XTREME DELIVERY
Agency: TBWA╲HAKUHODO INC.

• Outdoor: Ambient (Nonstandard and Free Format Outdoor)

• Promotion: Product & Service

Advertiser: Quicksilver Japan
Title: True Wetsuits
Agency: TBWA╲HAKUHODO INC.

Plus 1 other Bronze award

Chrystal

• PR: Product & Service

Advertiser: KDDI Corporation
Title: SYNC DINNER
Agencies: SIX Inc. Hakuhodo Creative Vox Inc.

• Design: Communication Design

• Direct: Use of Direct Marketing

• Promotion: Product & Service

Advertiser: Tsukuba University’s Special Needs Schools
Title: Eye Play the Piano
Agency: Hakuhodo Kettle Inc.

• PR: Product & Service

• PR: Practices & Specialism

Advertiser: Pola Inc.
Title: Call Her Name / B.A Red
Agency: Hakuhodo Inc., Hakuhodo Kettle Inc.

New Stars AD Competition 2015
Bronze

Takayuki Ogawa (Hakuhodo Inc.)
Shun Akeda (TBWA╲HAKUHODO INC.)

New Stars is a creative competition held during AD STARS for teams of creators aged 30 or under representing their countries. Participating teams need to come up with strategies and creative ideas to a given challenge within a set time. AD STARS judges award Gold, Silver and Bronze prizes.

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