• News
• Awards

Tokyo—September 18, 2015—Hakuhodo Inc. (Minato-ku, Tokyo; Hirokazu Toda, President & CEO), Japan’s second largest advertising company, has announced that the Hakuhodo Group and Hakuhodo DY Media Partners have together been awarded 27 Spikes (5 Gold, the Innovation Spike, 7 Silver and 14 Bronze) at Spikes Asia 2015, held in Singapore from September 9–11. The Innovation Spike is the gold award in the Innovation category.

Spikes Asia was inaugurated in 2009 to advance creativity in advertising in the Asia-Pacific region. A platform for the brightest minds in the business to connect and exchange ideas, Spikes Asia is co-organized by Lions Festivals and Haymarket Media Group. This year, the awards drew 4,351 entries in 18 categories from 23 countries and regions in the Asia-Pacific region.

Awards won
Gold Spikes

• Outdoor: Ambient: Small Scale Special Solutions

Advertiser: Keihan Electric Railway Co., Ltd. (Hirakata Park)
Title: HIDE ’N RIDE
Agency: Hakuhodo Inc

• Direct: Direct Marketing: Digital & Social: Use of Other Digital Solutions in a Direct Marketing Campaign

Advertiser: Culture Convenience Club Co., Ltd.
Title: PANICOUPON
Agency: Hakuhodo Inc.

• Design: Craft: Illustration

Advertiser: Suntory Holdings Limited
Title: Hibiki Japanese Harmony
Agency: Hakuhodo Inc.

• Digital: Craft: Innovative Use of Technology

Advertiser: Tsukuba University’s Special Needs Schools
Title: Eye Play the Piano
Agency: Hakuhodo Kettle Inc.

• Media: Use of Media: Use of Events and Stunts

Advertiser: Nissan Motor Co., Ltd.
Title: THE XTREME DELIVERY
Agency: TBWA╲HAKUHODO INC.

• Innovation Spike (Equivalent to Gold in the category)

• Innovation: Innovative Technology (Incl. Standalone Solutions Not in Association With a Brand or Creative Campaign)

Advertiser: Tsukuba University’s Special Needs Schools
Title: Eye Play the Piano
Agency: Hakuhodo Kettle Inc

Silver Spikes

• Digital: Craft: User experience

• Digital: Branded Tech: Branded Tech Online (incl. Digital Products, Utilities & Tools)

Advertiser: Tsukuba University’s Special Needs Schools
Title: Eye Play the Piano
Agency: Hakuhodo Kettle Inc.

• Media: Use of Media: Use of Events & Stunts

Advertiser: Culture Convenience Club Co., Ltd.
Title: PANICOUPON
Agency: Hakuhodo Inc.

• Design: Visual Language & Graphics: Posters

Advertiser: Suntory Holdings Limited
Title: Hibiki Japanese Harmony
Agency: Hakuhodo Inc.

• Film Craft: Direction

• Film Craft: Editing

Advertiser: Toyota Motor Corporation
Title: Loving Eyes
Agencies: SIX Inc., Hakuhodo Kettle Inc., Hakuhodo Creative Vox Inc., Hakuhodo Inc.

• Healthcare: Pharma: Education & Services aimed at Non-Healthcare Professionals

Advertiser: Pfizer Japan Inc.
Title: THE PAIN SOUND LAB
Agency: OZMA INC.

Bronze Spikes

• PR: Campaign: Costs/Creative Performance PR Campaign

Advertiser: Keihan Electric Railway Co., Ltd. (Hirakata Park)
Title: HIDE ’N RIDE
Agency: Hakuhodo Inc

• Outdoor: Ambient: Interactive Outdoor Experiences

Advertiser: Culture Convenience Club Co., Ltd.
Title: PANICOUPON
Agency: Hakuhodo Inc.

• Mobile: Mobile Advertising

Advertiser: Nippon Television Network Corporation
Title: Live Newsflash Banners
Agency: Hakuhodo Inc., Hakuhodo DY Media Partners Inc.

• PR: Practices & Specialisms: Events & Experiential (Incl. Stunts)

• Media: Use of Media: Use of Ambient Media: Small Scale

• Media: Product/Service: Fast Moving Consumer Goods

Advertiser: HUG Mart
Title: Talkable Vegetables
Agencies: Hakuhodo Inc., Hokkaido Hakuhodo Inc.

• Film: TV & Cinema Films: Travel, Transport & Tourism, Entertainment & Leisure

Advertiser: Oak Lawn Marketing, Inc.
Title: Wonder Core: Abs Training Just By Falling Over
Agencies: Hakuhodo DY Media Partners Inc., Hakuhodo Inc.

• Design: Packaging Design: Drinks

Advertiser: em-company
Title: Tea Time Stories
Agency: Hakuhodo Inc

• Promo & Activation: Use of Promo & Activation: Use of Live Shows/Concerts/Festivals

• Healthcare: Education & Services aimed at Non-Healthcare Professionals

• Design: Digital Design

Advertiser: Tsukuba University’s Special Needs Schools
Title: Eye Play the Piano
Agency: Hakuhodo Kettle Inc.

• Media: Use of Media: Use of Ambient Media: Small Scale

Advertiser: Keihan Electric Railway Co., Ltd. (Hirakata Park)
Title: HIDE ’N RIDE
Agency: Hakuhodo Inc

• Promo & Activation: Use of Promo & Activation: Product Launch/Re-Launch or
  Multi-Product Promotion

• Promo & Activation: Product & Service: Other Consumer Products (Including Durable
  Goods)

Advertiser: Quicksilver Japan
Title: True Wetsuits
Agency: TBWA\HAKUHODO INC.

Read news release