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Tokyo—June 7, 2016—The Hakuhodo Group has won two Yellow, one Graphite and six Wood Pencils at D&AD Awards.

The D&AD Awards (originally Design & Art Direction) were established in 1962 and are the United Kingdom’s premier advertising awards. Prizes were contested in 27 categories this year.

Awards won
Note: The Yellow, Graphite and Wood Pencils are said to represent Gold, Silver and Bronze, in that order.

Yellow Pencils

• Branding (Digital Brand Expression)
  Advertiser: Sagami Rubber Industries
  Title: Act of Love
  Agencies: Hakuhodo Kettle Inc., White Briefs
• Plus one other Yellow Pencil

Graphite Pencil

• Graphic Design (Posters (Graphic Design))
  Advertiser: Comexposium Japan KK
  Title: Resilient Thinking
  Agency: Hakuhodo Inc.

Wood Pencils

• Branded Content & Entertainment (Branded Content & Entertainment: Non-Fiction)
  Advertiser: Sagami Rubber Industries
  Title: Act of Love
  Agencies: Hakuhodo Kettle Inc., White Briefs
• Crafts for Design (Illustration for Design)
• Packaging Design (Luxury Packaging Design)
  Advertiser: Coca-Cola (Japan) Co., Ltd.
  Title: Cola-NOBORI
  Agency: Hakuhodo Inc.
  (Two awards)
• Graphic Design (Posters (Graphic Design))
  Advertiser: Musashino Art University
  Title: Open Up Your Imagination
  Agency: Hakuhodo Inc.
• Product Design (Interactive Design for Products)
  Advertisers: Sakawacho, Kochi Prefecture and issue＋design
  Title: Write More
  Agency: Hakuhodo Inc.
• Plus one other Wood Pencil

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