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Tokyo—September 30, 2019—Hakuhodo Inc., Japan’s second largest advertising company, is pleased to announce that Hakuhodo Group companies have won a total of 18 awards, including 1 Grand Prix, 5 Gold, 7 Silver and 5 Bronze awards, at Busan International Advertising Festival (AD STARS).

Known by the nick name AD STARS, this annual international advertising festival was held for the 12th time this year from August 22–24 in Busan, Korea under the theme “Influence.” It drew 20,645 entries from 60 countries and regions.

 

Awards won

 

Title: The Most Challenging Pingpong Table
Advertiser: Japan Para Table Tennis Association (JPTTA)
Agency: TBWA\HAKUHODO

Grand Prix
● Design: Product & Service

Silver x 4
● Design: Communication Design
● Outdoor: Ambient (Non standard and Free-format outdoor advertising)
● Outdoor: Outdoor Craft
● PR: Practices & Specialism

Bronze
● Healthcare

 

Title: The Restaurant of Mistaken Orders
Advertiser: DAIKI Angel Help Co., Ltd. (Care and Welfare Home)
Agency: TBWA\HAKUHODO

Gold
● Design: Product & Service

Silver
● Healthcare

 

Title: The Nanto Family
Advertiser: The Nanto Bank, Ltd.
Agency: Hakuhodo Inc.

Gold
● Film: Product & Service

 

Title: Clever Cash
Advertiser: Save Street Child Sidoarjo
Agency: Hakuhodo Indonesia

Gold x 2
● Design: Communication Design
● Education

Silver
● Diverse Insights

Bronze x 2
● Direct: Use of Direct Marketing
● Promotion: Use of Promo & Activation

 

Title: Shop Hard Work Harder
Advertiser: Central Department Store
Agency: Wolf Bkk

Gold
● Film: Film Craft

 

Title: Salmon (Flavourful Ocean)
Advertiser: Sushi Sei
Agency: Hakuhodo Indonesia

Silver
● Design: Communication Design

Bronze
● Design: Product & Service

 

Title: The Reborn Light
Advertiser: Nissan Motor Co., Ltd.
Agency: TBWA\HAKUHODO

Bronze
● Design: Product & Service

 

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