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Tokyo—October 7, 2016—“Cola-NOBORI,” designed by Hakuhodo Inc., Japan’s second largest advertising company (Minato-ku, Tokyo; Hirokazu Toda, President & CEO), for Coca-Cola (Japan) Company, Limited, has won the gold in the Brand Design category at the 57th Clio Awards. Hakuhodo Group also captured the silver with “Native Mobile Music Video”for King Records and “Act of Love” for Sagami Rubber Industries Co., Ltd. in the Branded Content and Film categories, respectively.

The Clio Awards, founded in 1959 and held in New York, rank alongside the Cannes Lions International Festival of Creativity as one of the world’s most prestigious advertising awards competitions.

Awards won

Gold

• Brand Design: Packaging
  Advertiser: Coca-Cola (Japan) Company, Limited
  Title: Cola-NOBORI
  Agency: Hakuhodo Inc.

Silver

• Branded Content: Digital/Mobile
  Advertiser: KING RECORDS
  Title: Native Mobile Music Video
  Agency: TBWA\HAKUHODO INC.
• Film: Short form (between 1 and 5 minutes)
  Advertiser: Sagami Rubber Industries Co., Ltd.
  Title: Act of Love
  Agency: Hakuhodo Kettle Inc., White Brief, PROJECTOR

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