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Tokyo—March 25, 2016—Hakuhodo Inc. (Minato-ku, Tokyo; Hirokazu Toda, President & CEO), Japan’s second largest advertising company, is pleased to announce that Hakuhodo Group companies have taken the top awards in the Design Lotus, Direct Lotus and Outdoor Lotus categories at ADFEST 2016, held in Pattaya, Thailand from March 16–19. In addition to the three Grande Lotuses, the Group was also awarded the INNOVA Lotus and 41 other Lotuses (5 Gold, 19 Silver, 17 Bronze).

ADFEST is one of the Asia-Pacific region’s premier advertising festivals. It drew 3,112 entries from around the Asia-Pacific region this year. Awards were presented in 18 categories.

Awards won

Grand Lotuses

• Design Lotus (Poster)
  Advertiser: Suntory Holdings Limited
  Title: Hibiki Japanese Harmony
  Agency: Hakuhodo Inc.
• Direct Lotus (Field Marketing)
  Advertiser: Recruit Sumai Company Ltd.
  Title: SUUMO/ Shell We Move?
  Agency: Hakuhodo Kettle Inc., Hakuhodo Inc.
• Outdoor Lotus (Ambient: Small Scale)
  Advertiser: Recruit Sumai Company Ltd.
  Title: SUUMO/ Shell We Move?
  Agency: Hakuhodo Kettle Inc., Hakuhodo Inc.

Category award

• INNOVA Lotus
  Advertiser: Recruit Sumai Company Ltd.
  Title: SUUMO/ Shell We Move?
  Agency: Hakuhodo Kettle Inc., Hakuhodo Inc.
  Note: The INNOVA Lotus category champions innovative ideas and campaigns.

Gold Lotuses

• Interactive Lotus (Best Use of a Prototype Technology)
  Advertiser: KDDI au Unlimited Future Laboratory
  Title: PLAYFUL SOUND SHOES “FUMM”
  Agency: Hakuhodo Inc., Hakuhodo DY Media Partners Inc.
• Media Lotus (Best Use of Ambient: Small Scale)
  Advertiser: Recruit Sumai Company Ltd.
  Title: SUUMO/ Shell We Move?
  Agency: Hakuhodo Kettle Inc., Hakuhodo Inc.
• Media Lotus (Best Use of Technology)
  Advertiser: Tsukuba University’s Special Needs Schools
  Title: Eye Play the Piano
  Agency: Hakuhodo Kettle Inc.
• Outdoor Lotus (Guerilla Marketing)
  Advertiser: Kagome Co., Ltd.
  Title: Wearable Tomato
  Agency: Hakuhodo Inc.
• Print Craft Lotus (Best Use of Illustration)
  Advertiser: Suntory Holdings Limited
  Title: Hibiki Japanese Harmony
  Agency: Hakuhodo Inc.

Silver Lotuses

• Direct Lotus (Direct Ambient: Small Scale)
• Direct Lotus (Mobile Marketing)
• Mobile Lotus (Best Use of Mobile in an Integrated Campaign)
  Advertiser: Matsumoto Apple Association
  Title: DENTAPPLE
  Agency: Hakuhodo Kettle Inc., Hakuhodo Inc.
• Direct Lotus (Field Marketing)
  Advertiser: Kagome Co., Ltd.
  Title: Wearable Tomato
  Agency: Hakuhodo Inc.
• Direct Lotus (Field Marketing)
  Advertiser: Quicksilver Japan Co., Ltd.
  Title: True Wetsuits
  Agency: TBWA\ HAKUHODO INC.
• Film Craft Lotus (Editing)
• Film Craft Lotus (Original Music Score)
  Advertiser: Toyota Motor Corporation
  Title: Loving Eyes
  Agencies: SIX Inc., Hakuhodo Kettle Inc., Hakuhodo Creative Vox Inc., Hakuhodo Inc.
• Film Craft Lotus (Sound Design)
  Advertiser: Kirin Brewery Co., Ltd.
  Title: MUSICAL RECIPE | TEMPURA
  Agency: Hakuhodo Inc.
• Film Lotus (Sports, Fashion, Cosmetics & Luxury Goods)
  Advertiser: Oak Lawn Marketing, Inc.
  Title: JUST BY FALLING DOWN WINTER
  Agencies: Hakuhodo DY Media Partners Inc., Hakuhodo Inc.
• Interactive Lotus (Best Use of a Prototype Technology)
• Interactive Lotus (Best Use of Multiple Technologies)
  Advertiser: Tsukuba University’s Special Needs Schools
  Title: Eye Play the Piano
  Agency: Hakuhodo Kettle Inc.
• Interactive Lotus (Website: Self･Promotion & Corporate Website)
  Advertiser: Hakuhodo Inc., Hakuhodo DY Media Partners Inc.
  Title: HAKUHODO DNA (ADMAN DNA)
  Agency: Hakuhodo Inc., Hakuhodo DY Media Partners Inc.
• Mobile Lotus (Best Use of Geolocation)
  Advertiser: McDonald’s Co. (Japan), Ltd.
  Title: McNOW
  Agency: TBWA\ HAKUHODO INC.
• Mobile Lotus (Rich Media Advertising for Mobile Devices)
  Advertiser: Nippon Television Network Corporation
  Title: Live Newsflash Banners
  Agency: Hakuhodo Inc., Hakuhodo DY Media Partners Inc.
• Outdoor Lotus (Beverages)
  Advertiser: Suntory Holdings Limited
  Title: Hibiki Japanese Harmony
  Agency: Hakuhodo Inc.
• Outdoor Lotus (Guerilla Marketing)
  Advertiser: Recruit Sumai Company Ltd.
  Title: SUUMO/ Shell We Move?
  Agency: Hakuhodo Kettle Inc., Hakuhodo Inc.
• Outdoor Lotus (Health & Personal Care)
• Outdoor Lotus (Large/Highway Billboards)
  Advertiser: PT Phapros Tbk
  Title: ANTIMO/SMOOTH TRAVEL 1
  Agency: PT Hakuhodo Indonesia
• Press Lotus (Health & Personal Care)
  Advertiser: PT Phapros Tbk
  Title: ANTIMO/SMOOTH TRAVEL 1, SMOOTH TRAVEL 3
  Agency: PT Hakuhodo Indonesia

Bronze Lotuses

• Design Lotus (Packaging Design)
  Advertiser: em-company
  Title: Tea Time Stories
  Agency: Hakuhodo Inc.
• Design Lotus (Product Design)
• Promo Lotus (Best New Product Launch/Re-launch at Retail)
  Advertiser: Quicksilver Japan Co., Ltd.
  Title: True Wetsuits
  Agency: TBWA\ HAKUHODO INC.
• Design Lotus (Product Design)
  Advertiser: Sakawacho, Kochi Prefecture/issue＋design
  Title: Write More
  Agency: Hakuhodo Inc.
• Direct Lotus (Direct Campaign for Retention/Loyalty)
• Media Lotus (Best Use of Print)
  Advertiser: Shueisha Inc.
  Title: Job in the Fantasy
  Agency: Hakuhodo Inc.
• Direct Lotus (Film and Infomercials)
• Promo Lotus (Best Use of TV or Radio)
  Advertiser: The Niigata Nippo
  Title: Silent Shout
  Agency: Niigata Hakuhodo Inc., Hakuhodo Inc.
• Film Craft Lotus (Animation (In-camera or Digital))
  Advertiser: Otsuka Pharmaceutical Co., Ltd.
  Title: Show Them What You’ve Got
  Agency: Hakuhodo Inc.
• Film Lotus (Travel, Tourism & Transport)
  Advertiser: Tiket.com
  Title: BENGAL TIGER/SUMO WRESTLER
  Agency: PT Hakuhodo Indonesia
• Media Lotus (Best use of Digital)
• Mobile Lotus (Best Use of Geolocation)
  Advertiser: Nippon Television Network Corporation
  Title: Live Newsflash Banners
  Agency: Hakuhodo Inc., Hakuhodo DY Media Partners Inc.
• Mobile Lotus (Mobile Applications and Other Downloadable Tools: Fast Move Consumer Goods)
  Advertiser: Matsumoto Apple Association
  Title: DENTAPPLE
  Agency: Hakuhodo Kettle Inc., Hakuhodo Inc.
• New Director Lotus (Commissioned Spot)
  Advertiser: NTT DOCOMO, INC.
  Title: Samurai Smartphone Parade
  Agency: Hakuhodo Inc.
• Outdoor Lotus (Health & Personal Care)
• Outdoor Lotus (Large/Highway Billboards)
  Advertiser: PT Phapros Tbk
  Title: ANTIMO/SMOOTH TRAVEL 3
  Agency: PT Hakuhodo Indonesia
• Promo Lotus (Best Use of Other Digital Media)
  Advertiser: Tsukuba University’s Special Needs Schools
  Title: Eye Play the Piano
  Agency: Hakuhodo Kettle Inc.

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