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Tokyo—October 4, 2016—The Hakuhodo Group has won the Grand Prix at Spikes Asia 2016 held in Singapore September 21–23. It also netted five Gold Spikes (including two Music Spikes in the Music category) along with three Silver and twelve Bronze Spikes, for a total haul of 21 awards.

In addition, a team from Hakuhodo placed an impressive second at the Young Spikes competition, in which pairs of young creatives from different countries vie against their peers.

Awards won

Grand Prix

• Digital: Cars & Automotive Products & Services
  Advertiser: Nissan Motor Co., Ltd.
  Title: INTELLIGENT PARKING CHAIR
  Agency: TBWA\HAKUHODO INC.

Gold Spikes

• Digital: Branded Tech Offline
  Advertiser: Nissan Motor Co., Ltd.
  Title: INTELLIGENT PARKING CHAIR
  Agency: TBWA\HAKUHODO INC.
• Digital Craft: Curation of Data
  Advertiser: McDonald’s Japan
  Title: McNOW
  Agency: TBWA\HAKUHODO INC./Hakuhodo Inc.
• Media: Use of Mobile
  Advertiser: Matsumoto Apple Association
  Title: DENTAPPLE
  Agency: Hakuhodo Kettle Inc./Hakuhodo Inc.
• Music: Use of Social / Digital Platform (The Music Spike is equivalent to gold.)
  Advertiser: Mitsubishi Electric Corporation
  Title: Crowd-Coordinated Music Video
  Agency: Hakuhodo Inc.
• Music: Excellence in Music Video
  Advertiser: King Records
  Title: Native Mobile Music Video
  Agency: TBWA\HAKUHODO INC.

Silver Spikes

• Digital: Travel, Leisure, Retail, Restaurants & Fast Food Chains
  Advertiser: Tourism Australia
  Title: GIGA SELFIE
  Agency: TBWA\HAKUHODO INC.
• Digital Craft: Video / Moving Image
  Advertiser: King Records
  Title: Native Mobile Music Video
  Agency: TBWA\HAKUHODO INC.
• Outdoor: Live Advertising & Events
  Advertiser: Tourism Australia
  Title: GIGA SELFIE
  Agency: TBWA\HAKUHODO INC.

Bronze Spikes

• Digital: Web Service / App
  Advertiser: Tourism Australia
  Title: GIGA SELFIE
  Agency: TBWA\HAKUHODO
• Direct: Travel, Leisure, Retail, Restaurants & Fast Food Chains
  Advertiser: Tourism Australia
  Title: GIGA SELFIE
  Agency: TBWA\HAKUHODO INC.
• Direct: Use of Mobile
  Advertiser: Tourism Australia
  Title: GIGA SELFIE
  Agency: TBWA\HAKUHODO INC.
• Film Craft: Animation
  Advertiser: Otsuka Pharmaceutical Co., Ltd.
  Title: Show Them What You’ve Got
  Agency: Hakuhodo Inc./CATCH/AOI Pro.
• Film Craft: Achievement in Production
  Advertiser: Otsuka Pharmaceutical Co., Ltd.
  Title: Show Them What You’ve Got
  Agency: Hakuhodo Inc./CATCH/AOI Pro.
• Healthcare: Other Products
  Advertiser: Matsumoto Apple Association
  Title: Dentapple
  Agency: Hakuhodo Kettle Inc./Hakuhodo Inc.
• Healthcare: OTC Oral Medicines
  Advertiser: Phapros
  Title: Antimo/Smooth Travel 1 & 2
  Agency: Hakuhodo Indonesia
• Mobile: Social For Mobile
  Advertiser: Otsuka Pharmaceutical Co., Ltd.
  Title: Cheer TV
  Agency: Hakuhodo Inc.
• Mobile: Social For Mobile
  Advertiser: King Records
  Title: Native Mobile Music Video
  Agency: TBWA\HAKUHODO INC.
• Outdoor: Cosmetics, Toiletries, Healthcare & Pharmacy (Indoor Posters)
  Advertiser: Phapros
  Title: Antimo/Smooth Travel 1 & 2
  Agency: Hakuhodo Indonesia
• Outdoor: Live Advertising & Events
  Advertiser: Nissan Motor Corporation
  Title: The X-Treme Golf Cup
  Agency: TBWA\HAKUHODO INC.

Young Spikes Media Competition
2nd: Japan
Yuiko Igawa, Planner, Hakuhodo Inc.
Ayaka Sumiyoshi, Planner, Hakuhodo Inc.

About Spikes Asia
Spikes Asia, held every September in Singapore, is Asia’s largest advertising and
communications festival. It was inaugurated in 2009 as a regional version of the Cannes Lions
Festival. The 2016 festival attracted 5,132 entries from 23 countries and regions in 20
categories, two of which, Digital Craft and Music, were newly added this year. A platform for the
brightest minds in the business to connect and exchange ideas, Spikes Asia ranks alongside
the Cannes Lions as a major industry event.

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