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Tokyo—August 6, 2018—Hakuhodo Malaysia (location: Kuala Lumpur, Malaysia) has been named Agency of the Year at Kancil Awards 2018 after winning 15 awards, including Gold (3 Gold, 2 Silver and 10 Bronze). Established in 1978, the Kancil Awards are known as Malaysia’s biggest and most prestigious advertising awards.

Hakuhodo’s oldest overseas office, Hakuhodo Malaysia has been providing advertising services in Malaysia for over 40 years, since its establishment in 1973. Introducing a new slogan in 2018—The Experience Leader—the agency is focusing its efforts on initiatives to lead sei-katsu-sha brand experiences in Malaysia.

Awards won

Gold

• Outdoor
• Advertising Photography
• Print & Publishing

Advertiser: Greenpeace Malaysia
Title: Drought
(Three Gold awards)

Silver

• Art Direction

Advertiser: Greenpeace Malaysia
Title: Drought

• Best Use of Posters (Campaign)

Advertiser: MalaysiaKini
Title: Let the Truth Out (Prison 1, 2 & 3)

Bronze

• Illustration
• Design

Advertiser: Greenpeace Malaysia
Title: Drought
(Two Bronze awards)

• Best Use of Brand Experience (Non Digital) & Activation

Advertiser: UMW Toyota Motor Sdn. Bhd.
Title: Poster Wallet

• Best Use of Ambient (Outdoor)
• Best Use of Radio (Campaign)

Advertiser: UMW Toyota Motor Sdn. Bhd.
Title: Lebuhraya / Jalan Kampung / Jalan Bandar
(Two Bronze awards)

• Art Direction (Campaign)
• Advertising Photography (Campaign)

Advertiser: MalaysiaKini
Title: Let the Truth Out (Prison 1, 2 & 3)
(Two Bronze awards)

• Best Use of Posters (Outdoor)

Advertiser: Astro Radio Sdn. Bhd.
Title: Bowie, Lennon & Michael Jackson

• Music & Sound Design in Radio

Advertiser: Renggit Coffee Sdn. Bhd.
Title: Alarm Clock

• Best Use of Posters

Advertiser: Taisho Pharmaceutical (M) Sdn. Bhd.
Title: Stay Alert (Bottled Insomnia)

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