Hakuhodo Institute of Life and Living Shanghai Co., Ltd.

Shanghai, China

Hakuhodo Life and Living Institute was established in 2012 in China as a 100% owned company of Hakuhodo Inc., a Japanese advertising company with a history of more than 120 years, to spread and develop its Sei-katsu-sha Insight corporate philosophy in China as a new think tank for the group.

Contact information

Unit 1703, 17th Floor, Office Tower 3, Raffles City Changning, No. 1193 Changning Road, Changning District, 200051 Shanghai China

Tel: +86 21 6240 1515

Fax: +86 21 6211 7592

Mail: News@hakuhodo-shzy.cn

Bao Xu, Associate Chief Researcher

Get to know our talented people: 

Ming Zhong, General Manager

Get to know our talented people: 

Dec 10, 2019
Life Enyouthiasts: China’s Youthified Sei-katsu-sha
Dec 18, 2019
Chinese consumers more willing to embrace ‘young’ products
Dec 11, 2018
Shù-zì-lì: China’s new high-tech lifestyle trend
Jul 05, 2018
CES ASIA 2018 Report: Transformations in China
Feb 28, 2018
Chinese New Year goes digital
Feb 02, 2018
The new Chinese middle class: Enjoying the finer things