The Hakuhodo Group's social actions draw on the efforts of employees to achieve our goal of bringing joy and progress to sei-katsu-sha and society. While these actions take many forms, in general they involve:
co-activities with our clients, media companies and other business partners to resolve challenges that arise in our daily work and issues in society, or
our employees applying their professional skills, knowledge and creativity, to resolving challenges facing society.
Hakuhodo's twin philosophies―Sei-katsu-sha Insight and Partnership―provide the foundations on which the Hakuhodo Group's social actions are built. Sei-katsu-sha Insight compels us to ask ourselves what is truly beneficial for sei-katsu-sha and what is truly for the good of society, or sei-katsu-sha as a collective. Partnership encourages us to build long-lasting relationships and provide sustainable solutions in our social actions, just as we do in our business activities.